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About Us

About UsAbout Matsuyama Nursery School

Our Philosophy

Corporate Philosophy

For the happiness of all children

Nursery School Philosophy

A community-based
nursery school
-Towards a Haven for Children-

Care Philosophy

Nurture the “Strength to Live”

Nursery Goals:

1. Healthy and strong children
2. Compassionate children
3. Children who can think and act on their own

Our Childcare

Nurturing “Roots”

Activities using
all five senses

“Different” is
interesting

A teammate
to nurture your child

For Children
and Adults Alike

To grow a tree to be big and strong, what do we need?
We believe that once the leaves and branches have grown out,
in order for them to be strong, we need the roots to grow deep underground.

The same thing applies to people as well.
By nurturing children's “roots” from infancy,
they will develop the strength and courage to face the “rain and winds” of life.

To achieve this, we place importance on actual experiences
such as playing with mud and interactions with nature into our daily nursery program.

Additionally, by spending loving time interacting with various people and things,
children cultivate a spirit of compassion and understanding towards others and themselves.

We strive to nurture the “Strength to Live.”
We are Yamayurikai, a Social Welfare Corporation.

Nature provides irreplaceable experiences that bring out the best in children.

The children here at Matsuyama spend their days lightly dressed and running around barefoot.
And through outdoor activities such as playing in the mud,
the children will be able to interact with the soil, water, and sun,
and feel the full effects of nature through their bodies.

Such rich time for play is what nurtures a strong and healthy mind and body.

A variety of interactions and exchanges will nurture a collaborative spirit and enrich a child’s self expression.

The older children will look after the younger ones,
as the younger ones will look up and imitate the older ones.
The children at Matsuyama Nursery School play with each other, regardless of age.
Additionally, they are actively involved with the local community, and have daily contact with plants and animals.

By interacting with things and people different from themselves, children learn to think and act independently,
which in turn nurtures their understanding towards others, and develops their spontaneity and individuality.

Parents, guardians, and our teachers are all working adults.
We can learn so much from each other.

Matsuyama Nursery Schools do not have a shuttle service.
This is because we believe in building a foundation of trust between parents/guardians and our teachers by meeting and talking every day in the morning and evening.
In order to detail our daily interactions, we have digitized our message and notification system to communicate, no matter how busy things get.

We place importance on daily communication on all topics and issues, no matter how small the inquiry may be.

An environment where nursery school teachers can work enthusiastically is also a comfortable place for children.

People may have the perception that nursery school teachers work long and hard at their jobs.
But we make sure that our teachers take paid holidays, and have proper breaks between shifts.

We believe that in order for children to enjoy their time here, we need to build an environment that the teachers themselves find comfortable to work at.

1. Nurturing “Roots”

To grow a tree to be big and strong, what do we need?
We believe that once the leaves and branches have grown out,
in order for them to be strong, we need the roots to grow deep underground.

The same thing applies to people as well.
By nurturing children's “roots” from infancy,
they will develop the strength and courage to face the “rain and winds” of life.

To achieve this, we place importance on actual experiences
such as playing with mud and interactions with nature into our daily nursery program.

Additionally, by spending loving time interacting with various people and things,
children cultivate a spirit of compassion and understanding towards others and themselves.

We strive to nurture the “Strength to Live.”
We are Yamayurikai, a Social Welfare Corporation.

2. Activities using
all five senses

Nature provides irreplaceable experiences that bring out the best in children.

The children here at Matsuyama spend their days lightly dressed and running around barefoot.
And through outdoor activities such as playing in the mud,
the children will be able to interact with the soil, water, and sun,
and feel the full effects of nature through their bodies.

Such rich time for play is what nurtures a strong and healthy mind and body.

3. “Different” is interesting

A variety of interactions and exchanges will nurture a collaborative spirit and enrich a child’s self expression.

The older children will look after the younger ones,
as the younger ones will look up and imitate the older ones.
The children at Matsuyama Nursery School play with each other, regardless of age.
Additionally, they are actively involved with the local community, and have daily contact with plants and animals.

By interacting with things and people different from themselves, children learn to think and act independently,
which in turn nurtures their understanding towards others, and develops their spontaneity and individuality.

4. A teammate
to nurture your child

Parents, guardians, and our teachers are all working adults.
We can learn so much from each other.

Matsuyama Nursery Schools do not have a shuttle service.
This is because we believe in building a foundation of trust between parents/guardians and our teachers by meeting and talking every day in the morning and evening.
In order to detail our daily interactions, we have digitized our message and notification system to communicate, no matter how busy things get.

We place importance on daily communication on all topics and issues, no matter how small the inquiry may be.

5. For Children and Adults Alike

An environment where nursery school teachers can work enthusiastically is also a comfortable place for children.

People may have the perception that nursery school teachers work long and hard at their jobs.
But we make sure that our teachers take paid holidays, and have proper breaks between shifts.

We believe that in order for children to enjoy their time here, we need to build an environment that the teachers themselves find comfortable to work at.

Message

  • Corporate General Manager: Keiichiro Matsuyama

  • Since our founding on 1985, the environment surrounding child-rearing and work has changed drastically. However, one thing that hasn’t changed from the past is our wish for the happiness of children. Since our founding, our desire has remained unchanged: “Provide a place where children can safely and comfortably grow, and develop a zest for life.” At the same time, we have continued to actively innovate and change with the times, as well as meet the changing needs of local communities, parents, and guardians.

    As a corporation, we want to continue to grow the “roots” that we have cultivated over the years. Additionally, we will continue to work hard to be a socially responsible entity and a “big tree” that can support the nurturing of many children.

    Corporate General Manager:
    Keiichiro Matsuyama

Corporate Overview

Corporate Name
Social Welfare Corporation Yamayurikai
Location
4210 Honcho, Moriya-shi, Ibaraki 302-0109, Japan Google Map
Tel
0297-85-5364
Fax
0297-85-5363
Founder
Midori Matsuyama
President
Iwao Matsuyama
No. of Employees
123 people(as of 1 April 2021)
Business Purpose
Child support through the management of a social welfare corporation
Business Type
  • Matsuyama Nursery, Matsuyama Chuo Nursery,
    Matsuyama Omiya Nursery, Matsuyama Matsunami Nursery, 
    Matsuyama Yurigaoka Nursery
  • Child support services
  • Temporary nursing services
  • Nursing services for children after illness

Corporate History

Sep 1985
Opened “Nursery Room Matsuyama” using a part of the founder’s house and began a one-on-one nursery service.
Started nursery services for post-maternity leave and extended-hour childcare.
Apr 1988
Changed the name to “Matsuyama Nursery School” and relocated to a leased house.
Sep 1993
Obtained authorization for establishment of Social Welfare Corporation Yamayurikai.
Construction of Matsuyama Nursery School begins.
Apr 1994
Iwao Matsuyama appointed as the first president and Midori Matsuyama as the first director.
Matsuyama Nursery School approved.
Apr 2008
Matsuyama Chuo Nursery School approved and opened.
Aug 2013
Matsuyama Omiya Nursery School approved and opened.
July 2014
Matsuyama Omiya Nursery won the Kids Design Award.
Oct 2014
Matsuyama Omiya Nursery won the Good Design Award.
Apr 2016
Matsuyama Matsunami Nursery School approved and opened.
July 2016
Takara Leben Co., Ltd. x Yamayurikai joint project "Leben Moriya THE BRIDGE" won the 2016 Kids Design Award.
Apr 2019
Matsuyama Yurigaoka Nursery School approved and opened.
Aug 2019
Matsuyama Yurigaoka Nursery School won the 2019 Kids Design Award.

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